March 26, 2017 admin

Culture Creators Partners with Howard University for the 5th Annual Howard Marketing Summit

Friday, March 24th in Washington D.C., Culture Creators is partnering with the Department of Marketing at the Howard School of Business to host its 5t h Annual Marketing Summit. The leaders in multi-cultural marketing across several brands/agencies such as Walmart, Sam’s Club, New Balance, William Grant & Sons, Team Epiphany, and more will be in attendance.

Students will be able to participate in an in-depth conversation on marketing during the ‘Disruptive Marketing Panel.’ Speakers at the ‘Disruptive Marketing Panel’ include: Jarrett Cobbs, Keenan Beasley, Darius Hines, Heather White and Ericka Bennett.

Jarrett Cobbs is the Vice President of Strategy at Team Epiphany and has worked with Nike, Google, HBO, Heineken, and more. Keenan Beasley is the young co-founder & managing partner of BLKBOX. Beasley has lead projects for Tide, Gillette and L’Oreal USA and occasionally contributes to Forbes Magazine. Darius Hines is the Senior Brand Manager at Hendricks Gin. Throughout his career Hines has been involved with marketing campaigns that range from McDonald’s to Bacardi. Hines adds about the panel, “ Interactive panel discussions can be extremely impactful to students as they figure out what careers they want to pursue after graduation. The opportunity to listen to professionals from across industries tell their stories about what they do, how they got there and the skill sets they’ve needed to be successful are invaluable. Just a few words from one speaker may change a student’s entire trajectory. ”

Additional panelist, Heather White is the Senior Marketing Manager at New Balance. White has also lended her marketing hand to global initiatives for PUMA, Stone Island, Rue La La, and Karmaloop and just launched a lifestyle fitness brand TRILLFIT Inc. The final panelist, Ericka Bennett is the Senior Vice President of Multicultural Marketing at Allied Integrated Marketing. Dedicated to delivering the best marketing strategies to African Americans, Bennett has lead groundbreaking campaigns for ABC’s “black-ish”, NBC’s “The Wiz Live!,” Netflix and Marvel’s “Luke Cage,” Straight Outta Compton, Ride Along, and the Fast and Furious franchise.

CULTURE CREATORS is a platform that brings awareness of the contributions of leaders in various industries who are shaping the global view of African American culture through entertainment. The platform is used to create conversation, mentorship, and leadership around the culture for the millennial generation. “ I was blessed to be in the room with very powerful leaders early in my career and it’s my generation’s duty to ensure that our young leaders are also afforded the same opportunity. Partnering with the Department of Marketing is a natural partnership given the success of our Culture Creators scholarship that we started this year with the University for students pursuing careers in entertainment. Education is critical to the mission of Culture Creators and I’m happy to partner with my Alma Mater ,” says Culture Creators Founder, Joi Brown.

Howard University’s Assistant Professor, Efua Obeng says of the event, “ Howard University’s Department of Marketing is proud to host our 5th Annual Marketing Career Summit and Scholarship

Event on March 24, 2017. The goal of this event is twofold: education and scholarship. The panels provide a venue for students to hear insider tips for how to become marketers in their dream industries. With the money donated by our corporate sponsors, we hope to raise enough funds to provide four scholarships to marketing majors that exhibit remarkable marketing and communication skills, along with demonstrating high academic achievement while attending Howard University .”

In addition to the panel, Culture Creators want to ensure that Howard students get the opportunity to continue their discussions with the Conference’s panelists, judges, and keynote speakers by hosting a Career Fair/Mixer. The Career Fair and Mixer will give students the opportunity to discuss resume improvement and continue interacting with the summit’s special guests.

Culture Creators, Walmart, Motions, other sponsors hope that this Marketing Summit advances the careers of Howard University graduates and encourages other industry professionals to return to the educational institutes that shaped them, to better the overall student experience in any work field.

For More Information, Please Visit:

Howard University of Business

The Howard University School of Business has been a model for higher education since its founding in 1970. With dynamic academic departments, ground breaking centers of excellence, esteemed faculty, award winning programs, and over 8,000 alumni across the globe, the Howard University School of Business continues to be ranked among the top business programs in the nation. Students and faculty choose the Howard University School of Business because it provides in-depth classroom instruction, real-world experience, expert speakers from a range of backgrounds, access to global industry leaders and a commitment to research and publication.


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