JOI BROWN – Founder
Ask people about Joi Brown and you will soon find yourself buoyed by a whirlwind of superlatives. Weighty words like: creative, committed, passionate, driven, skillful, inspiring, and integrity. It is no surprise that, in an industry marred by change and uncertainty, Brown has secured her place as one the most trusted and steadfast executives in the music business. Brown has lead by example, particularly during music’s most turbulent years, providing an oasis of dependability combined with forward-thinking agility.
Joi Brown is the Senior Vice President of Marketing and Brand Partnerships at Atlantic Records where she is responsible for cultivating strategic partnerships for Atlantic and its diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions.
Ms. Brown works with several blue chip companies with campaigns that vary in size and scope and extend from overall company-based partnerships that leverage in-house resources to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement. She also works with brands in developing their music strategy globally as a member of Warner Music Group’s Global Brand Council.
To that end, she was instrumental in securing a Remy Martin endorsement deal for rapper/actor T.I., and constructed the deal for Lykke Li’s viral video for “Gunshot” for H&M, Rosa Regale endorsement deal for Estelle, K. Michelle partnership with Jack Daniels, Belvedere’s One Night with Martin Solveig campaign, partnered Beautiful Textures and FORD for a campaign for Sevyn Streeter, KillSwitch Engage partnership with HBO for the new season of “Game Of Thrones” and secured new artist Francesco Yates in global Uniqlo campaign to name a few.
Brown is an alum of Howard University where she pledged the esteemed Delta Sigma Theta Sorority. In 2000, Joi found her professional home when she joined the Atlantic Records family by accepting the position of Product Manager. Brown has been steadily promoted up through the ranks at Atlantic over the past 16 years and has held the title of SVP, Marketing/Brand Partnerships at Atlantic since 2013.
DARIUS A. HINES – President
“The best way to predict the future is to create it.” This quote by business expert Peter Drucker has become the personal mission statement of Culture Creators president, Darius Anthony Hines. Together, Hines’ vision, knowledge and innovative spirit make him essential to Culture Creators, where he works hands-on to help define and execute the mission of the Culture Creators organization.
Darius is an advertising & marketing industry veteran, having begun his career at Burrell Communications in Chicago working on blue chip CPG accounts, specifically delivering award-winning work for both national McDonalds advertising and the Fabric Care & Baby Care categories at Procter & Gamble.
In 2010, Hines made the transition from advertising into brand management when he joined the U.S. marketing team at Beam Suntory to help manage their Cognacs portfolio. He has since served in different brand roles at Bacardi as a U.S. Brand Manager for Grey Goose Vodka and at Pernod Ricard as U.S. Brand Manager for their Gin portfolio. He is currently serving as Senior Brand Manager – U.S. for Hendrick’s Gin at William Grant & Sons.
In addition to serving as President of Culture Creators and his spirits marketing executive role, Darius currently serves as managing partner of PARADIGMX, a branding & design consultancy based in New York City with satellite offices across the globe. He is a native Chicagoan and is a graduate of Northwestern University, The Kellogg Graduate School of Management (Northwestern) and has completed a program on Disruptive Innovation at Harvard Business School.
Darius is also an esteemed member of the Theta Chapter (1917) of Kappa Alpha Psi Fraternity, Inc.